Focus Group - Draft 3




It was important for us to know whether the stop motion introduction worked for our target audience - though it shows our editing ability, it's important for our product to be engaging for those most likely to watch it. Feedback from our focus group showed us that it did work, wonderfully in fact, with an emphasis on our theme of childhood and creativity/imagination.

Some points of improvement included:

  • Editing the footage from London with the statue - too long to be engaging for the audience, needs something added to it if it is to stay
  • The hand-drawn oceanic background works well, but should be used throughout for continuity purposes

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