Final: Digipack

 This is the final version of Yoli and I's digipack, for Robyn's album "Youth". We wanted a strong colour theme throughout all of our ancillary texts as a form of synergy, so I was struck with inspiration to follow the "vintage" theme from our music video, including tints of pink, red and purple hues. 

 As you open our digipack, you see the special transition of our child cast to our teenage cast, presented either side of the disk. We chose these two frames from our video as we believe they represent the innocence of our young years, how childhood friendships are always thought of as everlasting and how Robyn and Arthur are presented as equal. 

 It was important for us to make sure none of our cast were sexualised as "Build A Boat" is about a sweet crush, with no tainted intentions, and childhood love is the purest love of all. 

We made sure to include the "doodle" effect, included in our sixth draft of our music video, as this too promotes synergy and childhood themes of unlimited imagination and creativity. The bubbles and fish represent the single of the album and the song we made a music video for - "Build A Boat", being a semantic field of the ocean (boat, fish, bubbles, sea, swimming etc.). 

The title of our album, "Youth" is also taken straight from our music video. I screenshotted one of the frames including the building blocks (which had coloured paper spelling "Youth" sellotaped on), and I traced across the letters, deleting the background. I then altered the saturation and range of the colour until I was happy with it, and placed it onto the digipack project. Once on here, I duplicated the layer, changed the range of colours again and set this layer below the first layer. This creates the coloured shadow effect. Overall I'm really happy with the way the title looks - I feel as though it captures the essence of what our album, artist and video are about wonderfully. 

Yoli and I settled on a similar colour scheme for Robyn's name, as this emphasised youth. The font, though plain, is easy to read, and with rounded edges, has connotations to childhood - it's almost like a handwritten font. 

The back cover featuring the songs was probably the hardest to produce, as the background is light and dark it made picking colours that were easy to read against it, impossible. We tried to overcome this by blurring the background - and although happy with the effect as it gave a 3D impression, it didn't solve our problem. The contrast still left us with no colour obvious enough against it. I suggested we paint over it with a soft brush, with a colour that fit with our theme, and have the text contrast this painted colour. I showed Yoli how to play around with this effect, until finally she produced this. Though a little blocky, I'm pleased with the result. The text is easy to read, and the photo is still stunning. 

Overall, I'm really happy with our digipack. I think we've exceeded ourselves in terms of colour, and our synergy to the video is strong. The pastel colour scheme works well with the acoustic style of our artist (including original artist Maisie Peters), and also represents the softness and innocence of childhood really well.