Questionnaire Results

Notable music videos enjoyed by our target audience:

The 1975 - Robbers

Jet - Are You Gonna Be My Girl

The 1975 - Girls

Snow Patrol - Called Out in the Dark

Kodaline - Brother

Nico & Vinz - Am I Wrong

Mumford and Sons - Believe

Arctic Monkeys - Hellcat Spangled Shalalala

Coldplay - Paradise

Eden - Drugs

MacDemarco - My Kind of Woman

These videos are enjoyed through aesthetics, filters, visual effects and use of colour. Combined use of emotional narrative, simple shots and letting the music develop the story works well.

Below are the results of our Allcounted questionnaire. To summarise:

More than half of our audience is female, and more 4/5s of our audience are 18 and under (with the majority between 16-18). This means we will be looking at a target audience of teenagers.

Colours expected to be seen in our style of music video include: light blue, black, pink, purple, red and white.

The majority of our audience believe there should be a mixture of high key lighting and low key lighting in our video, to add atmosphere.

The most popular video style of an indie music video chosen is narrative, so if we add a storyline to our video, it should be more successful within our audience.

To establish our artist, our audience would prefer to see our star in the video. 

The most popular costume styles include: "western/folk", "smart/glamorous", "sexy/revealing", "tomboy".

More than half of our audience believe there shouldn't be dancing in an indie music video.

Our audience expect to see a lot of colour correction, and doodle animations, green screen, slow motion and fast motion used occasionally. 

The majority of our audience think dialogue in an indie music video is enjoyable when used correctly, although some may find it interrupts the emotion of the song, others believe it adds uniqueness and personality to a music video.